Web design for independent businesses in Portsmouth

Portsmouth is a small island city with a lot packed onto it. An independent clinic, restaurant or fitter on Albert Road or Palmerston Road is often a few minutes' walk from a national chain, and from three or four other independents doing the same job. The Historic Dockyard and Southsea seafront also pull in a steady flow of visitors who are searching on their phones as they walk, not sitting at a desk comparing quotes.

That combination changes what a website has to do. A slow page loses a visitor standing outside in the rain checking opening hours. A site that isn't clear about what you do and where you are loses them to whichever competitor answers the question first. And because genuine competitors are usually close by, the local search results are genuinely contested rather than a formality.

The university adds another layer: a large student population searching for services on a budget, commonly on a phone, commonly in the evening. A site built for a desk browser first is built for the wrong device.